The Importance Of Detailed Information- Graphic Design Tip #98
This post is an expansion of tip #98 in our post 101 Graphic Design Tips for Business Success.
Asking Open Ended Questions
A design project starts as an investigation. Not that you are solving a mystery, although some clients are ambiguous. You will need to obtain vital information from them in order to complete your tasks. The more information you get from the initial interview, the less you will have to question them later. Be thorough.
When talking to new clients, and depending on the situation, don’t ask them a lot of questions that can be answered by ‘yes’ or ‘no’. This can slow down the process because of lack of information. Ask questions like, “What are your company goals for the next 5 years?” “What elements would you like to include in this particular piece?” or say things like, “Tell me about your business,” “Explain your target audience,” etc…
Writing A Comprehensive Apprise
When the client hires you they have their own set of questions. It’s not a bad idea to create a cheat sheet of your own with prerequisite information that you will need. You can have them fill it out before your initial meeting or bring it with you to fill out during your discussion. Your client may have not even considered some of the most important pieces of the project such as quantities, dimensions and distribution. Help them by exploring all aspects of their needs.
Once you have collected all of this juicy information you should be able to write a comprehensive and relatable brief. This will also help you accurately bid the project with a complete scope of work. They may have to get back with you on some of your questions, but that is a sign that you have done a good job of leaving no stone unturned. They will appreciate your attention to detail and the job will ultimately have a smoother ride.