Terry Bogard – Graphic Designer Spotlight
I am a finance professional. Design has never been my occupation, it is just my passion and I think I’ve have come a long way with it. Most of my friends happened to be creatives during my teens and I used to do alot of freelance and fun work around that time. I worked in a design studio for a few years and learned market dynamics. I have also participated in many crowd sourced projects which helped me learn some different and unique aspects of the trade. In short it has been a learning curve all along. Specially in crowd sourced projects where its a contest-environment and you have to constantly do better.
I think I’m no different than other creatives in terms of enjoying their work. I can simply put it this way – I love being paid for doing what I enjoy. Imagine being paid to have fun, eat and sleep. Designing is my passion and every creation of mine makes me feel great regardless if its sold or not. But getting paid to be passionate is just great. My most used tools are graphite pencil & graph paper. Then later it goes on to Illustrator. I also work on Photoshop occasionally for web-layouts as its hard to pull web-layout off by graphite .
Inspiration can come from anywhere – from an individual atom to the entire universe and everything in between. It’s all about observation and bringing your memory of visuals together FOR the right brand, AT the right time, WITH the right combination(s) and WHEN the need arises. But that does not mean that I’m just another creative junkie who is waiting for his next design hallucination. There is a process that formulates this creativity. I think a product has both functional and emotional attributes. The functional attributes are the brand’s promise to its consumers, while the window to its emotional attributes is what design is really all about. Although design process will vary depending on the project, my most basic practice is to do a 20 second visual check where I brainstorm the keyword(s) that best describe the business or project I am working on. The idea is to know what emotions those keywords generate and what image those emotions translate into from a consumer standpoint.
Message for designers:
You are all unique creatures. What makes you unique is the ability to THINK and CREATE unique things. Know that you’re not a designer the day you stop being unique in all aspects of your designs and start ripping off . Have patience and respect for a creature like yourself. Never say “I know”…but say “I can learn more”.