This post is an expansion of tip #33 in our post 101 Graphic Design Tips for Business Success.
Niche Marketing: Be Specific

Marketing to a specific niche will do several things for you that will help you, naturally, get more business:
It helps you become an expert, by practice, in a particular area of business.
It gives you more [...]

A business owner went into business because they had a vision. They dreamed and saw their company at it’s highest point, and knew success, even before they got involved or started. To a client, a logo design is important and can mean many things…
…but, to a designer, we feel it means about a million things [...]