Seek Ongoing Business – Graphic Design Tip #15
This graphic design tip comes from our post, “101 Graphic Design Tips for Business Success. We will be posting each tip individually from our 101 tips. Don’t forget to subscribe.
Cost: Repeat Business < New Business
Your marketing costs for repeat business will be significantly lower than marketing for new business. Don’t neglect your new customer marketing, but make sure you don’t forget to seek opportunities to work again for existing clients. Give them a call and check in. A simple “thank you” card for past business is a great reminder as well.
It is always good to keep in touch with your clients. Repeat business is easy to snag if you are fresh on their minds. When you check in with people, make sure and let them know that you are available for anything that they might need. They may not need you at the moment, but the first time a new project comes up they will remember you. Be supportive and in tune to what their business is doing, are they planning a product launch soon? Need extra help for a convention that they do on a yearly basis? Approach them during those times when they are most likely to need your help.
Use Social Networking
You can also use social networking, twitter, facebook, and LinkedIn to advertise yourself to your existing connections. If you have the opportunity to create a unique self-promotion, keep it readily available to hand out when you are ready for new business. Try something that they can keep on their desk, like a calendar or small book of quotes or local photography. Approaching your local businesses is a great way to meet new clients.
Network with other Graphic Designers to catch work overflow. We all get bogged down sometimes with projects and it’s great to have pool of resources. Stay in tune to you Graphic Design forums or local chapters of the AIGA. It’s a great way to make relationships to build future business on.