This post is an expansion of tip #19 in our post 101 Graphic Design Tips for Business Success.

The Power of SEO for your Graphic Design Website

Once you have a website you need to utilize the power of the search engine. When was the last time you “googled” something? Hairdresser, Plumber, directions to the library. A majority of people these days use search engines to find goods and services.

Search Engine Optimization (SEO) is important in making your business grow. You can get jobs because someone visited your site by typing in certain key words into a search engine, like Google or Yahoo. Your expertise is graphic design, but it might not hurt to make your job search easier and invest in some SEO education.

When creating content for your website search engine optimization should be a priority. You can have the best site in the world but no way for people to find it. Think of SEO as the directions to your site. Create a map for people to follow. The better you optimize your page, the easier to find (or better ranked) your site will become. Your goal should be to get on the first page of a search engine.

Title Tags and Meta Tags

Make sure that each page you create is has title tags and meta tags. A meta tag is a line of html code that contains metadata, essentially a description of your site in code. Search engines use spiders that look for this yummy information. Not all of the spiders look for information in the same way so your ranking may still vary from search engine to search engine.

Also remember it is never too late to optimize your website. It’s easiest to include this in your initial content draft for your site, but adding it later is a way to improve your traffic. Keep in mind what keywords or phrases you should target. Make sure they are relevant to the kind of traffic you want.

Keep optimizing and the next time you “google” your name you might be surprised to find yourself on top.