This post is a continuation of graphic design tip #36 in our article “101 Graphic Design Tips for Business Success.“

Do You Have An Ongoing Trust?

In a contest, this isn’t possible; however, when working one on one with a client you should require a down payment, unless you already have an ongoing trust relationship. This keeps you, and the client, honest.

You are offering a service, so it’s important that you create value out of an intangible – your time. The client will not see you sweating away for six hours on their brochure. They will see a brochure, and if you are good, an effortlessly well-designed brochure. You may make your job look easy, but most often it’s not.

Many designers have a hard time asking for a down payment. They are afraid of chasing the client away. Realize that trust has to be created with both the client and the designer in order for a project to be really great. If the client is confident in your ability to provide them with what they need, a down payment shouldn’t be a problem.

The First Step To Clients’ Commitment

Requiring a down payment is the first step in getting a client to commit to you. Clients can be vague and flakey if there is no “real” investment in a project. This can really burn a designer. It can turn into a nightmare of wishy-washy information and delayed decisions, making it hard or impossible to collect from the client. If you see your client squirm at the mention of money up front, you can bet that there will be a delay in collection of services at the end.

Keep money exchanges as non-moral as possible. It’s not that you don’t trust your client, it is just business. If you want someone to respect you, you must act like a professional. Whether you offer your services for money or pro-bono, make sure that you and your client are in total agreement before you begin.