This post is a continuation of graphic design tip #63 in our article “101 Graphic Design Tips for Business Success.“

Research And Intuition Is All You Need

You don’t have to live through an arctic expedition to be able to design an accurate brochure about one. The best design narratives can happen with research and a little bit of intuition. Let the flow of ideas based on your life, and your perception of environments, become a key to successful design. No matter what the subject is!

Pay attention to the details. Inspecting common objects closely is a way to incorporate authenticity into your artwork. Little details like a coffee stain or sandstone texture can add depth and dimension to your page. Notice the things that make your experiences feel genuine like the pattern formed by water ripples or the light reflected off of a glass. Incorporate and morph these effects in new ways to make your creative more robust.

Inspiration Is Just Around – Interpretation Is On You

Kindle your memories when you get stumped. Your recollections can be your greatest resource. Reach back and recall moments that were particularly meaningful to you. Objects from your childhood such as an old book cover, a favorite marble or your Aunt’s colorful couch can surface for much needed (and sometimes odd) inspiration. If you need to, take a moment and just let your mind wander to see what it comes up with. Embrace the hidden treasures that you have already accumulated in your mind.

Look for enlightenment in your own proximity. The neighborhood that you live in, the people you associate with, even the last road trip you took that can reward you with some fantastic material. Taking a drive through an area of your city that you love for the architecture or attending a party with other creatives is a great place to start. What you need may be as close as your own back yard.

Inspiration from around the world is within your grasp – the interpretation is all up to you.