Monday, July 16th, 2018

Accept That Change Is Constant – Graphic Design Tip #95


This post is an expansion of tip #95 in our post 101 Graphic Design Tips for Business Success.

Change Can Be Good For You Too

Change Can Be Good For You Too - ThePerfectDesign

Occasionally, okay more often than is preferable, a customer will change their mind in the middle of a concept and ask you to try something else or start over. The learning begins when you graciously accept this as a learning opportunity and go back to the drawing board. The fact that they changed has nothing to do with you and everything to do with them. Heck, even if your design did need an overhaul it’s not a big deal…just another situation to chalk up to experience. P.S. Make sure you get compensated if you didn’t mess up and they happened to just change their mind.

Often, customers need to see their concepts fleshed out visibly in order to know if they are going to work. Typography, color, texture and weight pairing is an important part of projecting their idea. If you have presented something that seems to be missing the mark, get more specific with your customer. What variation or combination would they like to see instead? Sometimes it may take several drafts in order to get it just right. Two or three revisions should be included in your original bid but if it goes beyond that make it very clear that you will be implementing additional charges for the edits. This will protect you from chasing your tail with unnecessary concept creations. It will also force your client to maintain focus on the project.

Now that you know what they don’t want, it should be easier to create the look they need. Sometimes scrapping something and starting clean can produce your best work. You are an artistic inventor and if the light bulb doesn’t turn on the first time don’t be afraid to rewire!

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